After the assassination of filmmaker Theo van Gogh in Amsterdam in November 2004 by a Muslim extremist, 16 Dutch filmmakers decided to create a collective response to the public outrage, the attacks on mosques in Holland and the political  polarization, which shocked the country in the months after the murder.

The result is Allerzielen (English title: All Souls) - a full-lenght feature film consisting of 16 short films by 16 Dutch directors.

Dutch design collective Hotel created a complete campaign for the film which included all the artwork for the film, a website, a guerrilla marketing campaign,  the main leader and all 16 bumpers. Hotel created a distinct and powerful visual identity for the film which captured the impact of the traumatic event on  a nation. Hotel's cross-media approach unified the various elements of the film.

The first segment is the leader, followed by the bumpers featuring the movie titles.

The Amsterdam-based design collective Hotel operates on the border of graphic design and art. The company designs flyers, posters, books and magazines, develops publicity campaigns and directs commercials, music videos and title sequences. Hotel's work is fueled by their love for bold and out-of-the-box typography, one of the main design elements of their work.

more about Hotel

Full credits

Concept and design
Hotel

Camera
Michael Brooke

Light
Aage Hollander;

Visual Effects
Remco Smit, Joris van Grunsven

Sound design
Monkey Science Media

Production
Triomf, 100% Halal

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