Resin created a subtle and unique title sequence inspired by African motifs and typography for Elephant Tales, a film about the adventures of two orphaned elephants on the African plains in search of their mother.

This is a family film, directed by Mario Andreacchio, who is known for 'Napoleon' – a film about the adventures of a puppy Golden Retreiver.

According to designer Grant Lovering, the opening titles refer to African cave paintings. "Mario Andreacchio initially talked to me about designing a sequence that incorporated African motifs and typography. We then were able to come back to Mario with our own ideas that he embraced and together we developed the idea of the cave painting concept, which became the first part of the title sequence prior to the main title reveal. We also took the opportunity to introduce characters in the film as animated silhouettes. Each of the animals featured are characters from the film. The second half of the sequence then reveals the characters in live action and we integrated the hand crafted type introduced in the opening."

"During our research we spent time on the web finding examples of African design and typography and managed to find some typefaces that we could use as a starting point. We then spent a considerable amount of time setting all the type to achieve a handcrafted result. One symptom of using a pre-existing typeface for organic type effects is the repetition in characters and the uniform character scales and baselines. We worked to overcome this and if you look through the type in the sequence you will notice letter forms have been modified and the sizes of the characters have been individually set to achieve the effect of a human production."

Presented here is the first component of the title sequence.

With a strong background in design, Grant Lovering is deeply involved in all of Resin's projects, rainging from commercials, idents, visual effects for film and a few film title sequences.

more about Grant Lovering

Full credits

Director (film)
Mario Andreacchio

Title Designers
Grant Lovering, Judd Christie @ Resin

Animation and Compositing
Grant Lovering

Production Company
AMPCO Films

Links

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