Simon Cassels designed main and end title sequences for movies such as xXx, Austin Powers in Goldmember, Transformers, Down with Love, Bedtime Stories, and over a dozen more. He currently works as a creative director at Asylum Visual Effects where he directs design-based commercials and feature film work.
Simon Cassels did a Design and Communication course at the Camberwell College of Arts in London, UK. He designed his first title sequence with Justin Blampied in England, where they ran a Motion Graphics company together called Robot. The film was called ‘It Was an Accident’. Cassels: “Robot was basically started in a basement with two After Effects stations and two design nerds that managed to get it together to direct and produce broadcast in the UK and Europe. The reel we built in England got us spotted by Asylum and by Bob Dawson – an amazing title designer who was both a mentor and inspiration for us. We came to America to work with him on Tim Burton’s ‘Planet of the Apes’ and I have continued to work with him since then.”