Garson Yu is the founder and creative director of yU+co – a motion design company in L.A. responsible for numerous eye-catching title sequences. To name but two highlights: the innovative animated end credit sequence for ‘300‘ and the cleverly embedded opening credits for much-discussed 6-minute opening sequence of Watchmen.
Garson Yu started his career in NYC as a freelance designer at R/GA; moved to L.A. in ’93 to join Imaginary Forces as co-creative director alongside partner Kyle Cooper; and founded yU+co in 1998.
We asked Yu about past and current trends in title design and he talks about his favorite title sequence, Se7en.
To embed or download this interview: vimeo.com/6486834
Part of a series of video interviews with Main Title designers recorded at the Flux/Forget the Film, Watch the Titles event at the Hammer Museum, L.A. See also our interviews with Jamie Caliri, Karin Fong, Danny Yount, and Kyle Cooper.
Year of production
Madelinde Hageman, Raoul Matheron
Niels de Roos and Paul de Heer
Created and published by
The Hammer Museum, Los Angeles