Johnny Kelly directed the brand-new short, but super cute stop motion animated title sequence for one of Holland's longest running youth TV shows "Het Klokhuis" (The Apple Core). The models used for the animation were built using the latest 3D printing technology. Check out the amazing production stills.

A rebrand of the show was arguably long overdue, as the previous animated ident had lasted for over a decade.

From the press release:
“The apple shells were created using 3D rapid prototyping technology (to maintain the logo shape) and this was the framework used to build up each apple. A variety of different materials were then used to portray each apple experiment, including stone, clay, rubber, clockwork machinery and many more.

The title sequence was commissioned by advertising agency KesselsKramer, produced by Nexus Productions, and was made in collaboration with model maker / sculptor Jethro Haynes.

Art of the Title has a nice interview with director Johnny Kelly, who sheds more light on the production process of the title sequence.

Johnny Kelly is an illustrator, animator and director from Dublin, Ireland. He graduated from the Dublin Institute of Technology where he earned a degree in graphic design. Kelly worked for a number of years in both Dublin and London in addition to pursuing his illustration work.

In 2007, Kelly graduated from The Royal College of Art in London, where he completed an MA in Animation. His graduation short film, Procrastination - “An investigative and exploratory hands-on gloves-off study into the practice of putting things 'off''” has been very well received and was selected to be part of the Saatchi & Saatchi New Director Showcase. He was  awarded Best New Director at the 2007 Shark Awards in Kinsale and won the Animator First Boards Award this year.

more about Johnny Kelly

Full credits

Title designer/director
Johnny Kelly

Production Company
Nexus

Model-maker
Jethro Haynes

3D printed model design
Ben Cowell, Matt Clark

Animators
Matthew Cooper, Tine Kluth

Compositing
Alasdair Brotherston

Director of Photography
Matthew Day

Music
Harry Bannink

Sound Design
FC Walvisch Amsterdam

Executive Producers
Christopher O'Reilly & Charlotte Bavasso

Producer
Luke Youngman

Production Manager
Jo Bierton

Creative Development
Beccy McCray

Client
NPS

Agency
KesselsKramer

Creative Team
Christian Borstlap

Agency Producer
Pieter Leendertse

Filmed at Clapham Road Studios

Links

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