The main titles for Laws of Attraction have the same rhythmic flow as the jazzy track that accompanies it. The titles transform into intersecting lines, which form a structure that resembles a city grid.

Title designer Nic Benns: “The type animation is part of the city but it also carries the idea of boundaries and rules - the film being about lawyers in love and divorce. So the type pushes names away or letters are immediately replaced, relationships are signified. As it was seamless, the sequence, and each letter, had to be animated from scratch many, many times (as lawyers kept changing order of credits and adding more, up until the last minute). Lots of executive producers on that film! It did improve each time.

We selected the footage from hours of aerial shots that the director had captured. I animated to the music, which is always preferred, and it was a very classy Gershwin-esque piece.

Momoco is a "multi-disciplinary design and live action studio" in London specializing in title sequences for film and television, commercials and music videos. Momoco UK was founded by Nic Benns and Miki Kato. Creative director Nic Benns graduated from Cambridge University and moved to the US to study film at Cal Arts. There he met Kato, who was studying for her MFA in Graphic Design.

Momoco has been designing title sequence since 1996, starting off at Imaginary Forces and yU+co, before setting up Momoco offices in L.A. and London in 1999. Sister company Momoco L.A. (Harold de Jesus and Marcel Valcarce) rebranded in 2005 to become inMotion Studios.

Momoco wrote, produced and directed the short sci-fi movie, Copelia, which was released in 2010. The company is currently developing a feature film project.

more about Momoco

Full credits

Director (film)
Peter Howitt

Title designers and animators
Miki Kato & Nic Benns

Music
Edward Sheamur

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